BRANDING

Creating an aligned visual identity

BRANDING

Creating an aligned visual identity

A VISUALIZATION OF CONSCIOUSNESs.

A dynamic brand comprises form, gestalt, and harmony.

Form is shaped by intentionality. A form that represents something, such as a logo or a brand mark, requires a deep organization of the idea it is representing and attention to detail in its formulation. Essentially, building a logo is a concept refinement process and it can be a declaration of a brand’s self-awareness.

Gestalt involves what surrounds that form, this includes content, platform, user experience—i.e. the museum the painting is hung in. A good brand has depth that doesn’t stop at the logo.

Harmony in branding requires simplicity and cohesiveness. This involves both consistency, as well as flexibility. A brand needs to be consistent, but it needs to be built in a framework that supplements evolution and growth so that consistency can remain “evergreen”.

A brand puts a name, face, and signature to an idea. It is an identity that conveys a consciousness, visually. In my branding approach, I aim to articulate the culture, the messaging, and the dynamic sensibilities of the subjects, the people, or the products that the identity represents.

BRANDING SERVICES

• Logo/identity systems

• Content frame-working

• Digital Marketing

• Campaign strategy

• Creative consultation

• Content generation

• Web-design

• E-mail Marketing

• Merchandise design

• Packaging design

• Advertisement design

• Print management

"A VISUALIZATION OF CONSCIOUSNESS."

A dynamic brand comprises form, gestalt, and harmony.

Form is shaped by intentionality. A form that represents something, such as a logo or a brand mark, requires a deep organization of the idea it is representing and attention to detail in its formulation. Essentially, building a logo is a concept refinement process and it can be a declaration of a brand’s self-awareness.

Gestalt involves what surrounds that form, this includes content, platform, user experience—i.e. the museum the painting is hung in. A good brand has depth that doesn’t stop at the logo.

Harmony in branding requires simplicity and cohesiveness. This involves both consistency, as well as flexibility. A brand needs to be consistent, but it needs to be built in a framework that supplements evolution and growth so that consistency can remain “evergreen”.

A brand puts a name, face, and signature to an idea. It is an identity that conveys a consciousness, visually. In my branding approach, I aim to articulate the culture, the messaging, and the dynamic sensibilities of the subjects, the people, or the products that the identity represents.