Roasting Concepts with Joe Marrocco

Roasting Concepts is an 8-part educational video series exploring an ethos of coffee roasting by Joe Marrocco.

Roasting concepts was produced in-house at Cafe Imports in 2018 and followed a peer-review process by fellow industry roasting professionals.

Roasting Concepts was nominated for best coffee video/film in the 2018 Sprudgie Awards.

Produced by:

Cafe Imports

Written & Instructed by:

Joe Marrocco

Camera Operation, Direction, Animation & Editing by:

More Roasting Concepts:

An impromptu handpan performance amongst the boulders of Jacumba, CA.

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ThoughtCast Music live at Volstead’s Emporium – Minneapolis, MN 1-21-2022.